Web2.0 allows you endless scope - you must be on 24 hours a day, 7 days a week in 176 countries to be effective in the 21st century - because the Internet is infinite.
And wherever a computer screen exists Web2.0 allows Sharing. Social media has had a remarkable effect on creativity. Tools like blogs,
Flikr photo-sharing and YouTube video-sharing sites have inspired the people formerly known as the audience" to create and share in ways they never could before.
Your customers are your best salespeople if you allow Collaboration. Web2.0 technology makes collaborations possible. All you need to do is engage your customers social bookmarking sites like del.icio.us and provide a wiki to allow them to share and build your businesses profile.
The greatest leveller is the internet. You now need to engage your prospective customers in
Conversation. Your old website just won't do it. The simplest and easiest example of
allowing a conversation with your customers is the comments form that follows nearly every blog post on the web.
Therefore you need a blog to allow that to happen.
Unlock the power of Community for your business marketing. Web2.0 Social media tools like
FaceBook, MySpace and LinkedIn are enabling like-minded people-be they rev head commodore lovers, Canberra public servants or grey nomads - to find each other and build buzz around your products and services.
Web2.0 Marketing Exposed - what every business needs to know about web2.0 and social media - unlocks the exciting and challenging world of webmarketing 2008 style.
By identifying the 23 most powerful Web2.0 techniques currently available you will be able to re-energise your Internet Marketing effort and capitalise on these new trends sweeping the internet.
Here's just some of what we will cover in Web2.0 Marketing Exposed - what every business needs to know about web2.0 and social media:
Blogging for Business
Whether you use Blogger, Typepad or Wordpress, you need to be aware of the benefits and pitfalls of blogging. By understanding the motivation of bloggers and their readers, you can capitalise on one of the most powerful social changes in since the invention of the printing press. In a 24 hour news cycle,
become a master in the same techniques that helped people like Kevin Rudd and
Barack Obama wipe the map against better funded and more entrenched opponents. Your future customers are waiting for your message blog.
Twittering gets registers Ringing
Just as you have adjusted to blogs a whole new genre of communication has emerged called
microblogging where business can tap into the always on world. New social communication tools like
twitter, jaiku or pownce allow you and your customers to be in constant dialogue.
Web2.0 Marketing Exposed - what every business needs to know about web2.0 and social media will show you how to capitalise on this new world of constant contact.
Social Networks are Business Hubs
Facebook, MySpace and LinkedIn are places where millions of potential customers are gathered just waiting for business to invite them to become raving fans. Businesses can and do participate in these social networks. By participating in
LinkedIn you can build your business across state and national borders, across time zones and continents and across cultures and nationalities. From teenagers hanging out on
MySpace or FaceBook to professionals participating in LinkedIn, social networks await with millions of potential customers for the
Web2.0 savvy business.
Tagging Is Fun and profitable
Remember as a kid that to tag someone was fun? Well the new version of tagging on Web2.0 has developed into something special for social networking businesses. Get your self familiar with exercises like
Stumble Upon, Del.ico.us, Digg and Technorati and the world becomes your oyster. Sure these sound like exotic beasts but once
Web2.0 Marketing Exposed - what every business needs to know about Web2.0 shows you their relevance to your business success on the internet you will never view your web browsers the same again.
What are the 23 most significant Web2.0 and Social Networking Tools?
By the time you leave Web2.0 Marketing Exposed - what every business needs to know about
Web2.0 you will know more about Web2.0 and Social Networking Tools
thannearly anyone else in the marketing world. Where as terms like Ning,
Jaiku, Pownce, LinkedIn, FaceBook, MySpace,
Twitter, Digg, Dpplr and Upcoming were just a collection of misspelt terms, they will have become keys to
unlock marketing riches.
And there are more amazing tools to explore like Google apps, white label social networks, wikis and Bacn… you will leave informed and
ARMED to take advantage of these tools that we GUARANTEE will set your internet marketing on fire.
Web2.0 Marketing Success Stories
You will receive a comprehensive workbook outlining all the techniques referred to here and it the workshop
PLUS you will get case studies of 7 OUTSTANDING success stories of individuals, small and medium enterprises and corporations who have been successful marketing ti the ever growing Web2.0 internet audience.
Powerful material to inspire you to create your own success.
Why aren’t you using ALL of these
Web2.0 techniques in your web marketing?? Find
out why each one is important…
Simple Syndication (RSS): RSS feeds are constantly
updated streams of information.
an RSS aggregator that lets you read and keep track of RSS feeds.
the Google of blogs where people search blogs
lets you create an RSS feed on whatever topic(s) you want to track.
that list of other blogs that appears in the sidebar of most blogs you visit
A blog search service you can use to search just those blogs that are single
stores links to favourite web sites and encourages discovering related web sites
that you might not find on your own.
gets you started on your own blog. It doesn’t have to be complicated or
expensive: you can get your own blog up and running in literally five minutes
Blogging can be a great way of collaborating online and WordPress is a very
flexible and extensible blogging platform that allows people to work together
A web service or software tool that combines two or more tools to create a whole
A collaboratively edited web page that are frequently used to allow people to
write a document together, or to share reference material that lets colleagues
or even members of the public contribute content.
are the new version of keywords that describe the content of a web site,
bookmark, photo or blog post. Tag-enabled web services include social
bookmarking sites (like del.icio.us), photo sharing sites (like Flickr) and blog
tracking sites (like Technorati)
bookmarking: The collaborative equivalent of
storing favorites or bookmarks within a web browser, social bookmarking services
(like del.icio.us or Furl) let people store their favourite web sites online.
Gathering information from multiple web sites, typically via RSS. Aggregation
lets web sites remix the information from multiple web sites, for example by
republishing all the news related to a particular keyword.
All these and many more are covered in
Web2.0 Marketing Exposed - what every business needs to know about web2.0 and
Who Should Attend:
This workshop is for marketers whether you are of the internet or real world type.
So, if you are responsible in anyway for marketing at your business, or for connecting with or promoting to customers you should attend.
So that means you might be an account manager in a PR agency, a CEO of a technology start up or a project manager at an environmental agency. You might even work in government. If you own your own business it is definitely for you!
What will Web2.0 Marketing Exposed - what every business needs to know about web2.0 and social media achieve for you?
If you implement ideas shared in this workshop you can expect to gain:
More visitors to your website
More subscribers to Your RSS feeds and e-newsletters
More incoming links to your website
More views of your content on video and photo-sharing sites like
YouTube and Flickr
More references to their company, products and services on blogs, podcasts and social networking sites like
MySpace and Facebook